FENDI Beige Zucchino Canvas Shoulder Bag

Classic Fendi shoulder bag rendered in the house’s iconic Zucchino logo canvas, featuring gunmetal logo-engraved ‘FF’ on front flap.

About the Fendi Logo: The classic Fendi Zucca logo has existed since 1965 when Karl Lagerfeld’s collaboration with Fendi began. Lagerfeld, the creative powerhouse, wanted to make a fun, creative, and youthful space for fur makers, thus spurring the meaning of the iconic ‘FF’ logo: ‘Fun Furs’. Fendi largely benefited from the logomania era between the 80s & 90s, using the inverted Zucca print on every item the house would create, and became the must-have item of the decade and a staple to pop culture.